The global hospitality landscape is witnessing a seismic shift in how brand loyalty is defined and maintained. Radisson Hotel Group has announced that its flagship loyalty program, Radisson Rewards, has surged past the 27 million member mark, a milestone achieved in just three years of rapid expansion. This ascent is not merely the result of an increasing hotel footprint but is driven by a calculated pivot toward a "lifestyle ecosystem" that merges high-finance, retail therapy, and travel experiences into a single, seamless currency for the modern traveler.

In a move that signals Radisson’s intent to dominate high-growth emerging markets, the group has inked a series of massive deals with financial titans throughout 2025. In the Middle East, a landmark partnership with Al Rajhi Bank—the region's largest lender—marks a significant milestone for the group’s expansion into Saudi Arabia. This momentum is further bolstered by a new collaboration with HSBC Bank in Qatar and the United Arab Emirates. By integrating with these financial institutions, Radisson is positioning itself as the preferred choice for the Gulf’s increasingly mobile business and leisure class.

The strategy extends deeply into the Indian subcontinent, where Radisson recorded a staggering 33 new hotel signings and expanded into 11 new cities in the past year alone. To support this physical growth, the group has locked in partnerships with HDFC Bank, India’s largest private sector lender, and Axis Bank. These agreements allow millions of Indian cardholders to seamlessly convert banking rewards into stays across Radisson’s portfolio of more than 1,600 properties, effectively bridging the gap between daily financial activity and luxury travel.

Perhaps the most disruptive element of the program’s evolution is the launch of the Radisson Rewards Shop. By moving into the "everyday" retail space, the program now allows members in the UK, US, India, and key European markets to earn points while shopping with global giants such as Apple, Samsung, Nike, and Sephora.

"These partnerships reflect our commitment to expanding Radisson Rewards beyond hotel stays and creating a truly global lifestyle program," said Ana Martinez de Velasco, Global Director of Radisson Rewards at Radisson Hotel Group.

Martinez de Velasco further emphasized the strategic shift by noting that the integration is designed to increase brand presence in the daily lives of consumers.

"By integrating with leading brands across banking, travel, and retail, we are giving our members more ways to earn, more ways to engage, and more reasons to stay loyal," she stated.

For the international traveler, the appeal lies in this newfound flexibility. Combined with an extended partnership with GetYourGuide for global excursions, Radisson is betting that ease of accumulation—not just frequency of stay, is the new gold standard for the industry.

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Radisson Rewards Shatters Growth Records with Aggressive Global Partnership Pivot