Tour guides from across East Africa convened in Nairobi to advocate for formal recognition, standardized training, and improved working conditions in the tourism sector.

From visa reforms to strategic marketing, countries across the continent intensify efforts to tap into the world’s largest outbound tourism market.

Africa’s Leading Hotel Group: 11 Signings, 7 Openings, 2,000+ Rooms in 15 Months

Egypt welcomes record 15.7 million tourists in 2024 despite regional challenges

Africa’s tourism industry is thriving, with nearly 150,000 European tourists visiting South Africa by February 2024, according to the United Nations Tourism Report

Recent report by Future Market Insights (FMI), Africa is emerging as a key player in the $17.1 trillion global Tourism Market

Marriott International announces a strong residential pipeline in the MEA region