Vivo has teamed up with National Geographic Creative Works to ignite a groundbreaking visual storytelling campaign titled “Go Into The Wild”, shot entirely using the recently launched Vivo X300 Series, comprising the X300 and X300 Pro smartphones. The campaign takes top-tier creators, including a dedicated Nat Geo Explorer, across India’s most remote and varied terrains, forests, mountains, deserts, and coastal regions, to document breathtaking wildlife encounters and untouched landscapes.

Both X300 models are outfitted with 200 MP ZEISS main cameras and advanced computational imaging tailored for outdoor storytelling. The standard X300 stands out with its compact flagship design, boasting features like the AI Landscape Master and Portrait Engine, optimized for capturing intricate natural details even in challenging lighting. It supports high-resolution landscapes and refined portrait modes—critical for capturing wildlife and environments in all their richness.

The X300 Pro pushes mobile photography further with the ZEISS APO telephoto lens and a dedicated bird-photography feature—India’s first Telephoto Bird Shots. Equipped with a 2.35× Telephoto Extender Kit, this pro-grade setup expands to 8.5× optical zoom, bridging the gap between smartphones and DSLR performance for wildlife and distant capture scenarios.

By integrating a National Geographic Explorer with creators in the field, Vivo and Nat Geo bridge cutting-edge tech and professional storytelling. Participants tested the X300 Series across extreme conditions—from low-light forest interiors to fast-paced wildlife environments, and delivered high-resolution stills and video, illustrating the hardware’s rugged versatility.

Geetaj Channana, Head of Corporate Strategy at Vivo India, stated:

“At vivo, we aim to build technology that inspires people to create, explore, and connect more deeply with the world around them… engineered to perform across extreme environments—low light, vast landscapes, and fast-moving wildlife.”

A National Geographic spokesperson echoed this vision:

“Photography lies at the heart of our storytelling… By bringing together Nat Geo’s legacy of visual exploration with vivo’s shared passion for powerful imagery, we aim to inspire audiences with authentic moments from the natural world.”

The “Go Into The Wild” campaign spans beyond static images—featuring short films, immersive social content, and Out-of-Home (OOH) visual displays that highlight the capabilities of smartphone photography in field conditions.

The X300 Series is engineered for real-world toughness: rugged enough for fieldwork yet refined enough for travelers and content creators. With MediaTek Dimensity 9500 chips, OriginOS 6, stabilization tools, and ultra-high-resolution sensors, the phones bring a new level of mobile storytelling potential to explorers and wildlife enthusiasts.

This collaboration isn’t just about hardware—it’s a leap forward for smartphone photography in wildlife and nature storytelling. By enabling high-fidelity capture in the wild, Vivo and National Geographic are challenging the status quo: what was once the domain of pro DSLRs is now accessible via a pocketable device.

tech and travel

vivo, NatGeo team up for wildlife project