The Addis Ababa University Culture Center, a historic institution that has shaped Ethiopia’s artistic identity for decades, partnered with DStv Abol TV to host a colorful event celebrating creativity and collaboration.

Known as the cradle of Ethiopian artists, the Center has been a training ground for countless renowned writers, actors, directors, and performers who have left a lasting impact on the local art scene. This partnership reflects a shared vision to preserve that legacy while embracing innovation in the entertainment industry.

Over the years, DStv Abol TV has championed local content through popular dramas and telenovelas that have introduced new standards in storytelling and production quality. By providing technical expertise and financial support, Abol TV has created an enabling environment for Ethiopian filmmakers to produce content that resonates deeply with audiences. Its initiatives, including professional training, scholarships, and partnerships with over 125 production companies, continue to empower creators and elevate the industry.

The event served as a dynamic content discovery platform, unveiling ongoing and upcoming shows on Abol TV while fostering dialogue between leading directors, producers, and AAU students. Industry professionals shared their journeys and experiences, offering practical insights into the challenges and opportunities of local production. These exchanges highlighted the importance of collaboration and innovation in sustaining Ethiopia’s growing entertainment sector.

Assistant Professor Tesfaye Eshetu, Head of the AAU Culture Center, emphasized the significance of this partnership during his opening remarks.

“Our collaboration with DStv Abol TV, which has made remarkable contributions to the television drama industry, will continue in the future. We remain open to working with other partners to advance cultural development,” he said, underscoring the Center’s commitment to fostering creative platforms.

Adding vibrancy to the occasion, students from the Culture Center captivated participants with a variety of performances, showcasing the depth of talent nurtured within the institution. Their involvement bridged academic learning with real-world exposure, reinforcing the Center’s role as a hub for creativity and cultural expression.

Tihtina Tesfaye, Marketing Director at DStv Ethiopia, also highlighted the brand’s vision:

“Our brand promise, ‘Me and DStv,’ reflects our commitment to creating unforgettable experiences for Ethiopian viewers. By expanding entertainment options and introducing affordable packages like Gojo and Meda Sport, we ensure that local audiences enjoy world-class content while supporting homegrown talent,” she noted, pointing to DStv’s role in shaping the future of Ethiopian television.

Beyond content previews and artistic showcases, the event underscored the broader mission of AAU and DStv: to advance Ethiopia’s creative ecosystem by blending heritage with modernity and equipping local artists with the tools to thrive. With digital innovations such as the DStv Stream Bundle, launched in partnership with Ethio Telecom—audiences now have greater access to premium entertainment without traditional hardware, marking a new era of convenience and inclusivity.

This collaboration stands as a testament to the power of partnerships in shaping the future of Ethiopian entertainment. The AAU Culture Center remains a beacon of artistic excellence, while DStv Abol TV continues to push boundaries, ensuring that Ethiopian stories not only thrive locally but also gain recognition on the global stage.

art and culture

From Stage to Screen: Addis Ababa University Culture Center and DStv Ethiopia Celebrate Local Creativity